Willingness or capacity, which comes first in ensuring digital diligence?
Willingness or capacity, which comes first in ensuring digital diligence? Is ensuring full 360 diligence on your digital marketing and operations a perennial chicken and egg situation as to which comes first: budget or capacity? Or is it lack of awareness that stops companies from investing in this essential intel? Many companies seem stuck or […]
Consumer Narcissism and How Brands Can Take Advantage
As part of the Digital Due Diligence process we are often asked by strategists and marketing directors how people can leverage positive advocates to their brand benefit. And for many years I have been promoting the recognition of and marketing to individual motivational hooks associated with core audience groups: Ego, Incentive and Altruism. It’s not that […]
If You Aren’t Checking What Your Customers Do/Want/Think, Then Who Is?
It’s all very well using digital tools to monitor reception to outbound marketing. It’s also a good step to understand broadly customer sentiment and employ digital customer services agents for consumer brand interaction. But is that enough? I’d say that these days it really isn’t. Granted, there are companies who, 10 years into the social media […]
