Dashboard
onefourzero is proud to announce the launch of its latest investment consulting product – the ‘Dashboard’. What is it? A tool for Tracking brands and their competitors. The one-stop dashboard provides data display and top-line analysis of the digital market you are interested in, including marketing strategy, website/mobile effectiveness, audience movement, sentiment analysis, conversion metrics […]
Digital Advertising Trend Report
Digital Advertising Market Research Focus: Display advertising & Programmatic advertising The media industry is shifting towards an emphasis on digital, in tandem with developments in global markets and changing consumer trends. The definition of digital advertising, according to the Interactive Advertising Bureau(IAB), is “Digital advertising includes promotional advertisements and messages delivered through email, social media […]
Next Business Analysis: The Wolves are at the Door for Fashion Retail
In light of profit warnings and a share price decline of clothing retailer Next, CEO Lord Wolfson attributed the uninspiring performance to a general decline in consumer spending of fashion due to a shift towards more experiential consumption. We did an exploratory analysis to understand whether a shift in consumer spending is actually responsible for Next’s negative performance […]
If You Aren’t Checking What Your Customers Do/Want/Think, Then Who Is?
It’s all very well using digital tools to monitor reception to outbound marketing. It’s also a good step to understand broadly customer sentiment and employ digital customer services agents for consumer brand interaction. But is that enough? I’d say that these days it really isn’t. Granted, there are companies who, 10 years into the social media […]
