Beyond Bitcoin: Web 3.0 and why it matters
Recent months have seen extensive discussion of what the next generation of the internet, dubbed Web 3.0, will look like. Gavin wood, creator of Etherium, characterises Web 3.0 as having four main components: “static content publication, dynamic messages, trustless transactions and an integrated user-interface”. Another key component of the Web 3.0 is the addition of […]
Fake news and the finance industry
After the Facebook – Cambridge Analytica scandal, now it seems Twitter might come under fire. While the famous microblog hasn’t had any big privacy issues yet, “fake news” on the site has begun to affect investment sectors. An article published by The Telegraph revealed that thousands of robots running automated accounts have been spreading misinformation […]
The rise of social e-commerce
Social media marketing is nothing new. Retail brands have long used social media ‘influencers’ and celebrities to increase brand awareness and drive sales. However, until very recently, retailers would have to direct customers to outside of these applications to make sales – breaking the customer journey. Last week, Instagram launched a new functionality in the […]
Dotcom bubble 2.0? Is the TMT market sustainable?
Remember eXcite, boo.com or Pets.com? These darlings of the first tech boom in the late nineties are now best known as symbols of its excess, with stories of private jets, millions spent on advertising and lavish parties before they all collapsed in the dotcom bubble. Even established companies were drawn in. At the height of […]
