DTC and B2B: The Changing Consumer Landscape
The process of selling products is changing, and it’s changing quickly. In the words of Microsoft CEO Satya Nadella, “we’ve seen two years’ worth of digital transformation in two months”, and it has had a significant impact on how businesses sell products. Even as countries ease COVID-19 related restrictions, online shopping remains dominant. This trend […]
How to Assess Your Digital Maturity
Digital maturity is a measure of an organisation’s ability to create true value through digital means. Digital maturity is not strictly confined to the technology a company uses. An organisation can have access to the most cutting-edge technology on the market, but if their employees don’t use it correctly, they cannot define themselves as truly […]
Sectors Buoyed by COVID-19: Which Will Plateau Post-Pandemic?
The COVID-19 pandemic has caused dramatic shifts in consumer demand and behaviour across the globe. In our previous article, we explored the sectors that are forecast to grow post-pandemic. Many of the sectors which are expected to see continued growth centre around technology. SaaS, digital health, mental health or wellbeing apps, eCommerce and digital marketing […]
Challenges and trends for e-commerce
The changing landscape of e-commerce represents an exciting window of opportunities for innovation – however, new challenges and threats often rise at the same speed. Increasing conversion rates whilst improving your customers’ online shopping experience is the goal, but the pace is changing and customer needs are constantly evolving. With that in mind, we’ve put […]
Lessons from Black Friday
You’d be hard pressed to have not noticed Black Friday just gone, with advertising for deals splashed across social media and nearly every website. Since 2005, Black Friday has been the busiest shopping day of the year in the USA, and its global popularity is evidenced through the news every year since then. According to […]
The Modern Man – The growth of menswear through digital brands
Since 2015, the UK’s online menswear market has been growing significantly, as investors and designers alike realise the untapped potential of this market. In this period, there has been a significant shift in the attitudes to men’s fashion, as brands use similar marketing techniques to those long used in womenswear. To drill down into why […]
The beauty – and the drawback – of Amazon Beauty
Download a PDF version of this article here. The global beauty industry is currently valued at over $500 billion, and is expected to reach $800 billion by 2023. Between 2015 and 2017, private equity groups invested $1.6 billion in the sector. Unsurprisingly, Amazon is already a big part of it – but the e-commerce giant […]
The rise of social e-commerce
Social media marketing is nothing new. Retail brands have long used social media ‘influencers’ and celebrities to increase brand awareness and drive sales. However, until very recently, retailers would have to direct customers to outside of these applications to make sales – breaking the customer journey. Last week, Instagram launched a new functionality in the […]
