Is Fast Food Becoming a Healthy Sector for Investors?
Over the last few years, a swathe of new fast food brands have popped up. These new brands aim to cater to changing attitudes towards healthy eating and dietary choices. The traditional players in the fast food space, those widely perceived to offer ‘unhealthy’ meals, are beginning to alter their menus, too. Healthy choices seem […]
Easy to be eco-friendly – why should investors care?
Last week, onefourzero published an article on growing demand and investment in the home automation sector. One area of home automation that consumers favoured were products that helped them save energy as well as money, such as smart meters. Today’s consumer is more environmentally conscious than ever before. Searches on Google for the term “eco-friendly” […]
Land of opportunity: Central and Eastern Europe Private Equity Trends
Central and Eastern Europe (CEE) Gross Domestic Product (GDP) has rapidly risen since the fall of communism, as denoted by the chart below. CEE GDP per capita Even more interesting is that at 3.16%, the growth rate of CEE GDP per capita is nearly double that of the EU. This is a market that has […]
Market Research – ripe for disruption
Market research was born in the US during the 1920’s boom years, with the art of surveys and focus groups becoming the mainstay of the admen of Madison Avenue. A generation later the same techniques were adopted by the emerging commercial due diligence sector looking to serve the rise of the private equity titans. Market […]
Dashboard
onefourzero is proud to announce the launch of its latest investment consulting product – the ‘Dashboard’. What is it? A tool for Tracking brands and their competitors. The one-stop dashboard provides data display and top-line analysis of the digital market you are interested in, including marketing strategy, website/mobile effectiveness, audience movement, sentiment analysis, conversion metrics […]
The Problem with Polls: How can you predict behaviour in today’s fragmented society?
In recent years polls have become increasingly ineffective at predicting the views of the populace. YouGov admitted that “We were, like most people, surprised at the outcome of the 2016 U.S. elections.” Part of the problem are the antiquated methodologies used; they suffer from biases in sample selection, over-generalisations, and in an age of big […]
EU Referendum Audience Analysis – what the polls don’t tell you
Yesterday, we talked about how online audience behaviour by volume suggests that the Remain campaign is gaining momentum in the final stretch of the EU referendum vote and a full Brexit might just be avoided. Today, whilst the polls are still citing a 50:50 split the online results look very similar to yesterday, with Remain holding a […]
Brexit – can online audience data predict the result?
Brexit: It’s the hot topic on everyone’s twitter feeds and everyone in the UK and mainland Europe is waiting with baited breath to understand what the results of the referendum hold for the future of the EU. The FT aggregate and BBC Poll Tracker are citing an exact 50:50 split today, with marginal differentials between online and offline data. So, […]
