What Is Next For Healthcare Services?

healthcare services

Healthcare services all across the UK have felt the strain of the coronavirus pandemic. Whether public or private, all healthcare services have felt the effects in some capacity. Two areas of healthcare that are seeing fundamental shifts are dentistry and over-the-counter pharmaceuticals. Both sectors of the healthcare industry are feeling the effects of the strain that […]

How Digital Data can change the Pharma industry

pharma industry digital data

Download a PDF version of this article here. The pharma industry is undergoing its most difficult shift in a long time, as the inevitability of embracing digital data and engagement draws closer, and yet compliance and considerations of legislation remain as complex as ever. But, as onefourzero’s data shows, digital data is showing that there […]

The Rise of Digital Doctors: the changing face of UK health tech provision

health tech

New research by onefourzero and GK has found that demand from patients for health technology has risen dramatically since 2014. At a time of significant pressure on NHS services, we have found that patients are turning to technology to help them address every-day health issues. Click here to download the full report Key findings: The […]

Significant drop in number of Eastern Europeans searching for UK jobs online

Eastern Europeans

Google searches for jobs in the UK dropped by 35% across Poland, Romania and Bulgaria between 2016 and 2017 Searches for jobs in the UK’s agriculture and manufacturing sectors fell by 34% over the same period Searches for jobs in the UK’s construction sector also fell by 30% Interest in health and social care jobs […]

A Private Choice: the changing face of the UK health market

We are delighted to launch GK and onefourzero’s latest whitepaper on the evolving health market, you can read the full report here: A Private Choice: the changing face of the UK health market Rising demand for private healthcare driven by easy access and consumer choice Increased demand for private healthcare is being driven by consumer preferences […]

Mirror: The UK’s most common ailment revealed… it isn’t a cold


The newspaper The Mirror has published an article based on our research on health internet searches. “Stomach ache was the UK’s most common ailment last year, internet searches reveal. The second-most-sought page on the NHS Choices website was “chest pains” followed by the pregnancy due date calculator. The results give a snapshot of which health issues really trouble people […]

HealthTech: a public health and investor’s dream, or regulatory nightmare?

Ten years on from the launch of the iPhone, the rise of the smartphone is the most significant technological development in a generation. Today the average iPhone is unlocked 80 times per day, with the average user spending 145 minutes interacting with their device, generating reams of personal data that has propelled a handful of […]

Cyber Security: Turning Rhetoric into Action

The recent NHS cyber-attack, that infected over 300,000 computers worldwide, caused a huge spike in Google searches of the term ‘cyber security’ as seen below. Described as the “biggest ransomware attack in history”, the ‘WannaCry’ software debilitated 48 NHS trusts for 24 hours and caused further disruption for at least a week. Cyber security is […]

Local Gov: Phil Hope on the devolution of health and social care


GK associate, Phil Hope, discusses the nuances of local devolution of health and social care following our report ‘Devolution Disconnected: Political Priority, Public Apathy‘. “The Government is devolving budgets and responsibility for health and social care in different ways in different parts of the country including Greater Manchester, Liverpool City Region, London, Cornwall and the […]

Public Finance: Public is not excited by devolution


Public Finance website has published an article about the latest report from GK Strategy and onefourzero, “Devolution Disconnected: political priority, public apathy“. “The public is becoming increasingly disengaged with devolution despite its political priority for the government, research from consultancy firm GK Strategy has found. In partnership with its sister company onefourzero, GK monitored online […]