Easy to be eco-friendly – why should investors care?
Last week, onefourzero published an article on growing demand and investment in the home automation sector. One area of home automation that consumers favoured were products that helped them save energy as well as money, such as smart meters. Today’s consumer is more environmentally conscious than ever before. Searches on Google for the term “eco-friendly” […]
Why care about branding?
Branding is a key identifier for many consumers that differentiates you from your competitors. A brand comprises of more than the logo, colour, font and imagery – though these act as the key initial psychological recognition trigger – it is also about the product or service value, quality and performance. Brands represent all the positive […]
Land of opportunity: Central and Eastern Europe Private Equity Trends
Central and Eastern Europe (CEE) Gross Domestic Product (GDP) has rapidly risen since the fall of communism, as denoted by the chart below. CEE GDP per capita Even more interesting is that at 3.16%, the growth rate of CEE GDP per capita is nearly double that of the EU. This is a market that has […]
Who is looking at Digital Due Diligence and why?
Without meaning to be too self-aggrandising, we do think digital data is the bees knees. Digital data is useful for consumer-facing businesses for obvious reasons. To better your offer as a B2C company, you want to know what your consumers think about you, your competitors and their preferences. The beauty of ‘big data’, specifically online […]
Can sentiment analysis help predict the 2017 general election?
Ten days ago Theresa May called a general election. Since Tuesday 18th psephologists – a.k.a pollsters – have been churning out predictions: these show Conservative leads of between 11% and 25%, with conventional wisdom telling us to watch for a Tory landslide. A Conservative majority is on the cards in Wales, and if we take […]
Market Research – ripe for disruption
Market research was born in the US during the 1920’s boom years, with the art of surveys and focus groups becoming the mainstay of the admen of Madison Avenue. A generation later the same techniques were adopted by the emerging commercial due diligence sector looking to serve the rise of the private equity titans. Market […]
Digital Advertising Trend Report
Digital Advertising Market Research Focus: Display advertising & Programmatic advertising The media industry is shifting towards an emphasis on digital, in tandem with developments in global markets and changing consumer trends. The definition of digital advertising, according to the Interactive Advertising Bureau(IAB), is “Digital advertising includes promotional advertisements and messages delivered through email, social media […]
