Is Fast Food Becoming a Healthy Sector for Investors?
Over the last few years, a swathe of new fast food brands have popped up. These new brands aim to cater to changing attitudes towards healthy eating and dietary choices. The traditional players in the fast food space, those widely perceived to offer ‘unhealthy’ meals, are beginning to alter their menus, too. Healthy choices seem […]
Easy to be eco-friendly – why should investors care?
Last week, onefourzero published an article on growing demand and investment in the home automation sector. One area of home automation that consumers favoured were products that helped them save energy as well as money, such as smart meters. Today’s consumer is more environmentally conscious than ever before. Searches on Google for the term “eco-friendly” […]
HealthTech: a public health and investor’s dream, or regulatory nightmare?
Ten years on from the launch of the iPhone, the rise of the smartphone is the most significant technological development in a generation. Today the average iPhone is unlocked 80 times per day, with the average user spending 145 minutes interacting with their device, generating reams of personal data that has propelled a handful of […]
IM to be believed? Testing the numbers with Digital Due Diligence
When a private company is being sold via an auction process, an Information Memorandum (IM) – otherwise known as the ‘book’ – serves to encourage offers by providing prospective buyers with key information. IMs are also used when a company is seeking to raise finance and encourage investment. Buyers rely on IMs to give an […]
Cyber Security: Turning Rhetoric into Action
The recent NHS cyber-attack, that infected over 300,000 computers worldwide, caused a huge spike in Google searches of the term ‘cyber security’ as seen below. Described as the “biggest ransomware attack in history”, the ‘WannaCry’ software debilitated 48 NHS trusts for 24 hours and caused further disruption for at least a week. Cyber security is […]
Can sentiment analysis help predict the 2017 general election?
Ten days ago Theresa May called a general election. Since Tuesday 18th psephologists – a.k.a pollsters – have been churning out predictions: these show Conservative leads of between 11% and 25%, with conventional wisdom telling us to watch for a Tory landslide. A Conservative majority is on the cards in Wales, and if we take […]
Looking back on investment year 2016-17: How Private Equity Fell in Love with Digital
The continued fall out of the financial crisis combined with a year of political uncertainty and limited GDP growth have altered the characteristics of M&A activity. With limited market growth fund managers are holding on to assets for longer and (possibly not through choice) are taking the time to improve their assets. Therefore, the last […]
onefourzero is proud to announce the launch of its latest investment consulting product – the ‘Dashboard’. What is it? A tool for Tracking brands and their competitors. The one-stop dashboard provides data display and top-line analysis of the digital market you are interested in, including marketing strategy, website/mobile effectiveness, audience movement, sentiment analysis, conversion metrics […]
Cyber Security – what is it and are you asking the right questions?
What is Cyber Due Diligence? It is the testing of digital processes and systems to assess the potential for a data breach of any stored personal data. This includes 3 main areas: risk management (PROCESS) compliance management / policy arrangements (PEOPLE) technical security (TECH) What are Cyber Threats? Cyber threats come from hackers and bots […]
If You Aren’t Checking What Your Customers Do/Want/Think, Then Who Is?
It’s all very well using digital tools to monitor reception to outbound marketing. It’s also a good step to understand broadly customer sentiment and employ digital customer services agents for consumer brand interaction. But is that enough? I’d say that these days it really isn’t. Granted, there are companies who, 10 years into the social media […]