Consumer Narcissism and How Brands Can Take Advantage

consumer narcissism and how brands can take advantage - digital diligence

As part of the Digital Due Diligence process we are often asked by strategists and marketing directors how people can leverage positive advocates to their brand benefit. And for many years I have been promoting the recognition of and marketing¬†to individual motivational hooks associated with core audience groups: Ego, Incentive and Altruism. It’s not that […]