The future of for-profit educational models
With Labour announcing plans to scrap for-profit educational models by integrating them into the state sector, an already divisive issue is thrown into the spotlight. To shed some light on the situation, onefourzero explores both the demand and public opinion towards for-profit educational models. Our research revealed that attitudes towards for-profit education models are increasingly […]
Pizza Express: discounted to death?
As news circulates about the once much-loved pizza restaurant struggling with debt, how did such a stalwart of the casual dining scene get into this position? onefourzero investigated how consumers saw the brand and discovered a worrying correlation between demand for the brand and discounting promotions, leading us to question if Pizza Express has been […]
Is Fast Food Becoming a Healthy Sector for Investors?
Over the last few years, a swathe of new fast food brands have popped up. These new brands aim to cater to changing attitudes towards healthy eating and dietary choices. The traditional players in the fast food space, those widely perceived to offer ‘unhealthy’ meals, are beginning to alter their menus, too. Healthy choices seem […]
Easy to be eco-friendly – why should investors care?
Last week, onefourzero published an article on growing demand and investment in the home automation sector. One area of home automation that consumers favoured were products that helped them save energy as well as money, such as smart meters. Today’s consumer is more environmentally conscious than ever before. Searches on Google for the term “eco-friendly” […]
Why care about branding?
Branding is a key identifier for many consumers that differentiates you from your competitors. A brand comprises of more than the logo, colour, font and imagery – though these act as the key initial psychological recognition trigger – it is also about the product or service value, quality and performance. Brands represent all the positive […]
Who is looking at Digital Due Diligence and why?
Without meaning to be too self-aggrandising, we do think digital data is the bees knees. Digital data is useful for consumer-facing businesses for obvious reasons. To better your offer as a B2C company, you want to know what your consumers think about you, your competitors and their preferences. The beauty of ‘big data’, specifically online […]
HealthTech: a public health and investor’s dream, or regulatory nightmare?
Ten years on from the launch of the iPhone, the rise of the smartphone is the most significant technological development in a generation. Today the average iPhone is unlocked 80 times per day, with the average user spending 145 minutes interacting with their device, generating reams of personal data that has propelled a handful of […]
Cyber Security: Turning Rhetoric into Action
The recent NHS cyber-attack, that infected over 300,000 computers worldwide, caused a huge spike in Google searches of the term ‘cyber security’ as seen below. Described as the “biggest ransomware attack in history”, the ‘WannaCry’ software debilitated 48 NHS trusts for 24 hours and caused further disruption for at least a week. Cyber security is […]
Dashboard
onefourzero is proud to announce the launch of its latest investment consulting product – the ‘Dashboard’. What is it? A tool for Tracking brands and their competitors. The one-stop dashboard provides data display and top-line analysis of the digital market you are interested in, including marketing strategy, website/mobile effectiveness, audience movement, sentiment analysis, conversion metrics […]
Casual Dining: Can It Survive the Delivery Boom?
While food delivery is by no means a revolutionary concept, the low-cost market entry for providers means that a plethora of platforms have sprung up in recent years. The services they provide include food delivery, matching gourmet chefs to consumers, farm to table food and platforms for supper clubs, to name but a few – […]
