We found that the demand around probiotic drinks has increased, as the general consumer trend of being health conscious spreads. While the growth of generic searches for probiotic drinks is slowing down, specific products, such as Kombucha, have witnessed a fast rise over the past four years.
It’s official: February 2019 was the hottest month on record in Britain, the Met Office has confirmed. With temperatures reaching 21.2°C, it was hard to believe that, a year earlier, the country was facing the “Beast from the East”, with heavy snow and sub-zero temperatures. To put in context, the average temperature in February is […]
The changing landscape of e-commerce represents an exciting window of opportunities for innovation – however, new challenges and threats often rise at the same speed. Increasing conversion rates whilst improving your customers’ online shopping experience is the goal, but the pace is changing and customer needs are constantly evolving. With that in mind, we’ve put […]
Since 2015, the UK’s online menswear market has been growing significantly, as investors and designers alike realise the untapped potential of this market. In this period, there has been a significant shift in the attitudes to men’s fashion, as brands use similar marketing techniques to those long used in womenswear. To drill down into why […]