Can sentiment analysis help predict the 2017 general election?

Ten days ago Theresa May called a general election. Since Tuesday 18th psephologists – a.k.a pollsters – have been churning out predictions: these show Conservative leads of between 11% and 25%, with conventional wisdom telling us to watch for a Tory landslide. A Conservative majority is on the cards in Wales, and if we take […]

The Problem with Polls: How can you predict behaviour in today’s fragmented society?

In recent years polls have become increasingly ineffective at predicting the views of the populace. YouGov admitted that “We were, like most people, surprised at the outcome of the 2016 U.S. elections.” Part of the problem are the antiquated methodologies used; they suffer from biases in sample selection, over-generalisations, and in an age of big […]