onefourzero receives investor backing
onefourzero has received backing from a syndicate of angel investors led by ex-Bridgepoint PE partner as it launches US office and plans for expansion in Europe and APAC. onefourzero, London headquartered commercial and digital consulting firm has received backing from a group of investors led by former head of consumer at Bridgepoint Jason McGibbon. […]
Commercial Forecasting in Uncertain Times
When searching for an investment opportunity, it was typical for investors to use static models, which span numerous years, to determine the best investment opportunities. Some may have even used ‘gut feeling’ as a justification for their investment choices. ‘Gut feeling’ is a primitive concept in a now quantitative world that values undisputable data; times […]
Is Fast Food Becoming a Healthy Sector for Investors?
Over the last few years, a swathe of new fast food brands have popped up. These new brands aim to cater to changing attitudes towards healthy eating and dietary choices. The traditional players in the fast food space, those widely perceived to offer ‘unhealthy’ meals, are beginning to alter their menus, too. Healthy choices seem […]
Easy to be eco-friendly – why should investors care?
Last week, onefourzero published an article on growing demand and investment in the home automation sector. One area of home automation that consumers favoured were products that helped them save energy as well as money, such as smart meters. Today’s consumer is more environmentally conscious than ever before. Searches on Google for the term “eco-friendly” […]
Why care about branding?
Branding is a key identifier for many consumers that differentiates you from your competitors. A brand comprises of more than the logo, colour, font and imagery – though these act as the key initial psychological recognition trigger – it is also about the product or service value, quality and performance. Brands represent all the positive […]
Who is looking at Digital Due Diligence and why?
Without meaning to be too self-aggrandising, we do think digital data is the bees knees. Digital data is useful for consumer-facing businesses for obvious reasons. To better your offer as a B2C company, you want to know what your consumers think about you, your competitors and their preferences. The beauty of ‘big data’, specifically online […]
Is EdTech the new FinTech?
In four years FinTech has taken the financial sector by storm, disrupting an industry that had remained unchanged in the UK since the ‘big bang’ under Margaret Thatcher. EdTech is set to do the same in the world of education, yet is receiving far less attention from the UK investment community and policy makers alike. […]
Private Equity: a victim of its own success?
Looking back: our reflections on the financial year 2016-2017 in the mid-market private equity market. “The continued fall out of the financial crisis combined with a year of political uncertainty across some of the biggest markets in the developed world have altered the characteristics of M&A activity. The political change we have seen worldwide over […]
Cyber Security: Turning Rhetoric into Action
The recent NHS cyber-attack, that infected over 300,000 computers worldwide, caused a huge spike in Google searches of the term ‘cyber security’ as seen below. Described as the “biggest ransomware attack in history”, the ‘WannaCry’ software debilitated 48 NHS trusts for 24 hours and caused further disruption for at least a week. Cyber security is […]
Market Research – ripe for disruption
Market research was born in the US during the 1920’s boom years, with the art of surveys and focus groups becoming the mainstay of the admen of Madison Avenue. A generation later the same techniques were adopted by the emerging commercial due diligence sector looking to serve the rise of the private equity titans. Market […]
