What Did Black Friday Reveal About Consumer Confidence in the UK?
The UK had a difficult 2022 in economic terms. Consumers grappled with a cost of living crisis, faced with sky-high energy costs, rising inflation and climbing interest rates, caused partly by the COVID-19 pandemic and the Russian invasion of Ukraine. All of this economic uncertainty had a demonstrable impact on consumer confidence. But before we […]
Lessons from Black Friday
You’d be hard pressed to have not noticed Black Friday just gone, with advertising for deals splashed across social media and nearly every website. Since 2005, Black Friday has been the busiest shopping day of the year in the USA, and its global popularity is evidenced through the news every year since then. According to […]
