Supporting investors and brands throughout the entire M&A lifecycle, our data-led, tech-enabled approach to commercial and digital diligence enables us to deliver robust and reliable diligence on both the buy-side and sell-side. From market-mapping to full commercial diligence, we blend high-volume alternative data with traditional consulting to help validate all commercial aspects of a potential investment.
Our Modules
Asset-specific commercial datasets layered upon demand, footfall and brand recall indicators are correlated as proxies for live tracking of TAM, market share & forecasted growth potential
Outside-in industry & competitor analysis is blended with internal analytics to help clients understand the commercial potential of a target asset in the context of its industry, sector & geographic niche
Marketing and spend analytics across all organic and paid channels in order to uncover optimisation potential and act as an indicator of wider operational efficiencies
Cohort tracking and social listening methodologies - alongside custom scraping code - provide insight into brand affinity, strength and reputation across multiple sector & geo-specific online platforms
Using live and historic data sets, we create viable growth models or stress-test assumptions surrounding commercial growth including customer acquisition efficiencies, retention rates & LTV across cohorts
Analysing a variety of metrics covering technology performance, website engagement & UX design across the conversion funnel to map and optimise customers' digital journeys
Commercial data sets layered upon demand, footfall and brand recall indicators are correlated to use as proxies for live tracking of market size, market share and market growth
Sector, asset and brand-specific commercial data sets empower clients and portfolio companies to best understand current and future value propositions relative to their respective competitors
Marketing and spend analytics across all organic and paid channels in order to uncover optimisation potential and act as an indicator of wider operational efficiencies
Cohort tracking and social listening tools - alongside custom scraping code - provide insight into brand affinity, strength and reputation across multiple platforms and review sites
Using present and historic data sets, we create viable growth models or stress-test assumptions surrounding commercial growth across customer acquisition, conversion rates and customer retention
Analysing a variety of metrics across technology performance, user behaviour, audience demographics and marketing channels to map and understand customers' digital journeys
Asset-specific commercial datasets layered upon demand, footfall and brand recall indicators are correlated as proxies for live tracking of TAM, market share & forecasted growth potential
Outside-in industry & competitor analysis is blended with internal analytics to help clients understand the commercial potential of a target asset in the context of its industry, sector & geographic niche
Marketing and spend analytics across all organic and paid channels in order to uncover optimisation potential and act as an indicator of wider operational efficiencies
Cohort tracking and social listening methodologies - alongside custom scraping code - provide insight into brand affinity, strength and reputation across multiple sector & geo-specific online platforms
Using live and historic data sets, we create viable growth models or stress-test assumptions surrounding commercial growth including customer acquisition efficiencies, retention rates and LTV across cohorts
Analysing a variety of metrics covering technology performance, website engagement & UX design across the conversion funnel to map and optimise customers' digital journeys
Early-Stage Commercial Market Map Report
Our market-leading offering draws on multiple data sets to provide a robust analysis of any sector, asset or brand
Digital Due Diligence Report
Whether VDD, buy-side or corporate benchmarking, our specialist reports provide actionable insight through rigorous analysis
Full Commercial Due Diligence Report
Drawing on our 1500+ data sets and significant experience, we can provide a comprehensive analysis of any target asset
Our Process
We have a dynamic, collaborative and bespoke approach to each project, with regular interim consultations to facilitate client-led feedback
01
Scoping / Brief
Collaborative briefing to ensure project is tailored to client’s needs
02
Data Collection
Data collection from 1500+ sources, processed and analysed by experts
03
Insights
Findings from data are fed into commercially actionable insight
04
Delivery / Amends
Final delivery preceded by interim catch-ups during a dynamic process
