Supporting investors and brands throughout the entire M&A lifecycle, our data-led, tech-enabled approach to commercial and digital diligence enables us to deliver robust and reliable diligence on the buy-side and sell-side.  From market-mapping to full commercial diligence, we blend high-volume alternative data with traditional consulting to help validate all commercial aspects of a potential investment.

Our Modules

Market Size, Share & Growth

 

Commercial data sets layered upon demand, footfall and brand recall indicators are correlated to use as proxies for live tracking of market size, market share and market growth

Commercial Performance & Benchmarking

 

Sector, asset and brand-specific commercial data sets empower clients and portfolio companies to best understand current and future value propositions relative to their respective competitors

Marketing Efficiencies & Positioning

 

Marketing and spend analytics across all organic and paid channels in order to uncover optimisation potential and act as an indicator of wider operational efficiencies

Audience & Sentiment

 

Cohort tracking and social listening tools - alongside custom scraping code - provide insight into brand affinity, strength and reputation across multiple platforms and review sites

Commercial Modelling

 

Using present and historic data sets, we create viable growth models or stress-test assumptions surrounding commercial growth across customer acquisition, conversion rates and customer retention

User Experience & Engagement

 

Analysing a variety of metrics across technology performance, user behaviour, audience demographics and marketing channels to map and understand customers' digital journeys

Market Size, Share & Growth

Commercial data sets layered upon demand, footfall and brand recall indicators are correlated to use as proxies for live tracking of market size, market share and market growth

Commercial Performance & Benchmarking

Sector, asset and brand-specific commercial data sets empower clients and portfolio companies to best understand current and future value propositions relative to their respective competitors

Marketing Efficiencies & Positioning

Marketing and spend analytics across all organic and paid channels in order to uncover optimisation potential and act as an indicator of wider operational efficiencies

Audience & Sentiment

Cohort tracking and social listening tools - alongside custom scraping code - provide insight into brand affinity, strength and reputation across multiple platforms and review sites

Commercial Modelling

Using present and historic data sets, we create viable growth models or stress-test assumptions surrounding commercial growth across customer acquisition, conversion rates and customer retention

User Experience & Engagement

Analysing a variety of metrics across technology performance, user behaviour, audience demographics and marketing channels to map and understand customers' digital journeys

Market Size, Share & Growth

Commercial data sets layered upon demand, footfall and brand recall indicators are correlated to use as proxies for live tracking of market size, market share and market growth

Commercial Performance & Benchmarking

Sector, asset and brand-specific commercial data sets empower clients and portfolio companies to best understand current and future value propositions relative to their respective competitors

Marketing Efficiencies & Positioning

Marketing and spend analytics across all organic and paid channels in order to uncover optimisation potential and act as an indicator of wider operational efficiencies

Audience & Sentiment

Cohort tracking and social listening tools - alongside custom scraping code - provide insight into brand affinity, strength and reputation across multiple platforms and review sites

Commercial Modelling

Using present and historic data sets, we create viable growth models or stress-test assumptions surrounding commercial growth across customer acquisition, conversion rates and customer retention

User Experience & Engagement

Analysing a variety of metrics across technology performance, user behaviour, audience demographics and marketing channels to map and understand customers' digital journeys

 

Early-Stage Commercial Market Map Report

Our market-leading offering draws on multiple data sets to provide a robust analysis of any sector, asset or brand

 

 

Digital Due Diligence Report

Whether VDD, buy-side or corporate benchmarking, our specialist reports provide actionable insight through rigorous analysis

 

 

Full Commercial Due Diligence Report

Drawing on our 1500+ data sets and significant experience, we can provide a comprehensive analysis of any target asset

 

Our Process

We have a dynamic, collaborative and bespoke approach to each project, with regular interim consultations to facilitate client-led feedback

01

Scoping / Brief

Collaborative briefing to ensure project is tailored to client’s needs

02

Data Collection

Data collection from 1500+ sources, processed and analysed by experts

03

Insights

Findings from data are fed into commercially actionable insight

04

Delivery / Amends

Final delivery preceded by interim catch-ups during a dynamic process