With the help of digital data-led commercial consulting firm onefourzero, Cinven has acquired a majority stake in pet care retail chain Arcaplanet.
As part of the transaction, Cinven and Arcaplanet will jointly acquire Maxi Zoo Italia, the third largest pet care operator in the Italian market, and a subsidiary of Fressnapf Group. The combination of Arcaplanet and Maxi Zoo Italia (‘the Arcaplanet Group’) creates one of the leading pet care platforms in Italy, selling food and non-food products in stores across Italy and online.
Maxim Crewe, Partner and Head of Consumer at Cinven, said: “The combination of Arcaplanet and Maxi Zoo Italia creates a fantastic platform from which to drive growth in the pet care market and we look forward to working with management and Fressnapf to accelerate this opportunity. Cinven’s Consumer team has deep understanding of the pet care sector given Cinven’s investment in Partner in Pet Food, and the mega trends fuelling sector growth such as pet humanisation and product premiumisation and specialisation. In addition, Cinven has considerable experience in omnichannel retailing and accelerating digital strategies, and we look forward to supporting the Arcaplanet Group’s expansion in these areas.” You can learn more about the acquisition here.
onefourzero conducted digital landscape mapping in Italy and other European markets, as well as evaluating marketing efficiency and pricing versus competitors, all of which fed into digital commercial modelling. Fleur Hicks, CEO of onefourzero said: “It’s been great to work with the Cinven team and I’d like to congratulate them on the deal. Thank you also to my wonderful team at onefourzero for all their hard work.”
Founded in 2015, onefourzero delivers data-driven reports for investors and brands to help them make decisions that instigate commercial growth, marketing investment, digital strategy, effective operations and international expansion.
Since its inception, the digital data-led commercial consulting firm has worked with several high profile clients, including Cinven, KKR, Rothschild, Bridgepoint, HG Capital and more, helping them to effectively assess commercial potential, craft effective digital due diligence, and assist with value creation and transformation strategies across all sectors.
