Acquiring assets in an unfamiliar industry is a risk. So how can firms be sure that the sector or asset of interest is a fit for their organisation before approaching a seller?
Organisations interested in acquiring an asset may not have enough prior knowledge of the industry to make an informed decision about whether it is a good strategic fit. Alternatively, market dynamics may have shifted in a short time. As a result, the best way to determine whether an asset is likely to be a good fit now is to commission a market snapshot report, our light due diligence service. Light due diligence might seem contradictory, but it’s a great way to determine whether full due diligence is justifiable.
What is the Market Snapshot Report?
Our market snapshot report offers a valuable glimpse into your market of interest, bringing you some comfort around a particular asset. In advance of commissioning an in-depth report on an asset that you may not decide to acquire, the market snapshot does what it says on the tin—it provides you with a snapshot of a particular market or industry, providing comfort, insights and opportunities (and risks) before embarking on a more in-depth process.
Market snapshot: the details
Onefourzero’s market snapshot report is a three-page overview of a sector or asset, containing insights on key commercial considerations around commercial and market dynamics and sales and marketing efficiencies. All set against a backdrop of competitor performance.
The market snapshot contains 12 key data charts with insights which we deliver within five days. This enables your organisation to move quickly to acquire new assets of interest.
Market snapshot: the deliverables
The report will provide insights into a sector or asset’s commercial performance, market share and demand, sales and marketing performance and brand resonance. Our commercial specialists draw out key insights and subject them to analysis. Some examples of the questions considered in this early stage report:
Market share and demand
- What is the size of the addressable market, and how has it evolved?
- How has the company’s market share, across multiple metrics, changed over time?
- Are there trends in sector demand that represent opportunities or threats?
Sales and marketing performance
- How does the company/asset perform compared to key competitors in the industry on key channels and metrics?
- How efficient are the company’s sales and marketing activities over time?
- Which channels offer the most opportunity?
Brand Reputation and Customer Loyalty
- How is the asset/company viewed holistically versus peers? Are there particular areas where it has a clear advantage over competitors?
- What are the buying considerations that trigger the most conversions on review sites, comparison platforms and social media?
In Summary
Commissioning a snapshot report allows your firm to feel comfortable around a particular sector or company before expressing interest in acquiring an asset. If you would like to find out more about the market snapshot report, please get in touch with us. We’ll be happy to discuss it with you in more detail.
