Our analysis of 350 industrial companies shows that digital leaders - those that made early investments in automation, e-commerce, and other areas - have already achieved revenues & total returns that were higher than those of digital laggards

"Implementing a Digital Transformation at Industrial Companies", McKinsey & Company 2021

Examples of questions we answer:

  • What is the underlying market growth trajectory for this product/service and how do B2B customers typically source services in this space?                                                                                                                     
  • How digitally mature is this company’s marketing & e-commerce channels and do they have the digital infrastructure to scale these capabilities across new online platforms? 


  • What are customers saying about these services and where may there be untapped areas of opportunity for product development & optimisation?