Growth and Change Abound at Onefourzero

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It’s been a brilliant year for onefourzero, despite the challenges brought by the COVID-19 pandemic. We’ve experienced significant growth, which has brought with it several positive developments, some of which are outlined below and others which we can’t wait to announce soon!

Since our inception in 2015, we’ve been delivering data-driven reports for investors and brands to help them make decisions that instigate commercial growth, marketing investment, digital strategy, effective operations, and international expansion.

We’ve seen new and long-term customers increasingly recognise the value of digital data in understanding commercial performance, and we are happy to count firms such as Cinven, KKR, Rothschild, Bridgepoint, HG Capital, and more among our client base. Our expert teams help clients with their commercial due diligence needs, digital transformation and data analytics requirements. You can learn more about the clients and industries we’ve worked with here.

This year saw our one-stop data solution launch, which provides data display and top-line analysis of digital markets, allowing investors and brands to track brand performance compared to competitors easily. Additionally, we will be announcing exciting new services and collaborations in the coming weeks.

Without further ado, we’d like to share with you several changes to the company, including a new international office, a much-deserved promotion, new team members, and several award nominations.

We’re launching an East Coast office

We’re delighted to announce that we’re opening an office in Boston, USA. About onefourzero’s exciting expansion to the US, CEO Fleur Hicks said: “As demand for onefourzero’s data-led M&A products increases across the UK, Europe and US, we are delighted to announce that we have launched an East Coast office in Boston, Massachusetts. We will better be able to cater for our US clients and bring on board a plethora of talent from some top consulting firms to assist the team in our endeavours.”

Boston, MA

Ben Martin becomes Managing Director  

We’re delighted to announce that Ben Martin, who has been leading our mergers and acquisitions consulting team for three and a half years, has moved to a Managing Director role to help grow global growth in our market-leading diligence practise.

About his new role, Ben said, “At a time of global growth for onefourzero, I’m hugely excited to take this professional next step as we continue to answer clients’ commercial questions with an evolving product, data infrastructure, and approach. The meteoric adoption of digital data in diligence and value creation vindicates the mission at onefourzero, and is testament to the innovative work of our entire team.”

The onefourzero team continues to grow

Over the last few months, we’ve welcomed several new esteemed individuals to the onefourzero team, who bring with them a valuable variety of skills and experience.

Deepa Shah, Chief Financial Officer

Deepa is a multi-award winning Chief Financial Officer with more than 20 years of experience working for communications, technology, and consulting businesses across the creative sectors. After a successful career at Omnicom Group Inc. and Publicis Groupe. Presently, Deepa works as a portfolio Chief Financial officer and Board Advisor to high-growth businesses.

Charlie Cannell, Strategic Advisor

Having left Inflexion in 2020, Charlie joins us as a non-executive to help nurture the overall growth of our fast-growing firm. He brings with him the experience of applying technology to fast-growth situations. Having set up and run digital operations in a number of leading agencies, co-founding a VC-backed start-up, and, most recently, as Digital Director for Inflexion Private Equity, Charlie is well placed to advise our diligence practise on the delivery of market-leading excellence globally.

Iain Mackay, Strategic Advisor

Iain left Intuitus in 2019, having served over 20 years as CEO, delivering IT and tech diligence and transformation projects throughout, growing the company from 2 people to a 40-person global enterprise. He will help consult on our data platform and provision service. The platform is designed to service internal and external asset performance tracking across several metrics and is in high demand within the PE and Asset Management space already, with UK and Global firms already subscribing to the service.

Iain is a seasoned business technology leader and has led organisations in a variety of industries, from start-ups to FTSE 250 companies. As well as directly building technology businesses, Iain was responsible for turning one of his companies, Intuitus, into Europe’s leading technology adviser for the Private Equity market. He currently holds several chair, non-executive and advisory roles in technology businesses.

About his appointment, Iain said: “Having known Fleur and her team as industry peers for several years, I have always been impressed by onefourzero’s vision and ambition, and I am delighted to be joining at such a pivotal time in their development.”

Gaurav Agarwala, Analytics Manager

Gaurav joins us from the Global Business Intelligence and Analytics firm Quartz. He will lead the development team for onefourzero’s fast-growing Data Analytics platform. He brings a wealth of knowledge and experience to the role; Gaurav has over seven years of experience working in the fields of Data Engineering, Analytics, and Business Intelligence across various industries. These industries include Online Gaming, Insurance, Healthcare and Retail, and Online Marketing. He has designed and developed many innovative automation solutions for productivity enhancement and cost optimisation. Additionally, Gaurav is highly proficient in Tableau, Data Warehousing, Python, Hadoop, and MSBI stack and is a Machine Learning and AI enthusiast.

Dasom Na, Commercial Analytics Manager

Dasom brings a wealth of knowledge and experience to the role. She has technical expertise in data science and marketing and has delivered analysis and lead projects for a wide range of global clients from small charities to agencies and FTSE 100 companies. She enjoys utilising data and analytics to help businesses making decisions and designing a bespoke analytics solution. Dasom specialises in marketing analytics, data manipulation, data fusion, and predictive modelling. She graduated with a distinction in a Master’s in Marketing at London School of Economics and Political Science, where she has mastered the latest analytical techniques.

Dasom joins us from Kantar, where she headed up an internal analytics team for commercial brands. Her role at onefourzero will involve spearheading another team in the diligence vertical of our expanding company. About her new role, Dasom said: “I can’t be more thrilled to join the amazing team at onefourzero after 2.5 years of growth-filled time at Kantar. I am excited to work with rich data coming from multiple sources and see how my data science expertise I built in Kantar can help clients understand all aspects of market potential.”

Anthoney LaRose-Jones, Financial Controller

Anthoney is an ACCA-qualified accountant, working for multiple companies across various sectors over the last 12 years. He specialises in start-ups and SME’s with a strong focus on systems, processes, and integrations.

Niki Fotiou, Marketing and Business Development Manager UK

Niki is a passionate and self-motivated marketing professional with a proven career that spans over 15 years in the luxury sector of the hospitality industry. She studied Economics and Risk Management and, in 2020, she started her MBA studies at Imperial College London. She is a true team player with a proven track record of being able to conceive, develop and execute successful strategies.

You can learn more about our multidisciplinary team here.

We’ve been recognised for our contribution to private equity

Real Deals Private Equity Awards

Earlier this year, onefourzero was shortlisted for the Commercial Due Diligence Provider Of The Year at the Real Deals Private Equity Awards. The team attended the awards ceremony at the Grosvenor House Hotel last week and had a great time celebrating the many innovative businesses in our industry. We want to congratulate Candesic for winning the award, as it was very much deserved. We’d also like to thank Real Deals and the judging panel for their consideration and for hosting a wonderful ceremony.

Unquote British Private Equity Awards

We are delighted that we’ve been shortlisted for the Commercial Due Diligence Provider Of The Year category at the British Private Equity Awards and would like to thank everyone that voted for onefourzero. We are looking forward to the awards ceremony in October where we can celebrate the brilliance of British private equity. Thank you to Unquote for recognising our contribution to Private Equity Due Diligence and, most importantly, to the onefourzero team for their ongoing commitment to breaking the mould in the way Commercial Diligence is done.

Go Global Awards Honourable Mention

It doesn’t end there. We’ve also received an honourable mention by the International Trade Council’s Go Global Awards, which celebrates innovative, unique, and enterprising businesses. Thank you to the judging panel for mentioning us.

It has been a brilliant year in terms of company growth, and we’re determined to keep up the momentum of this standout year. We’re looking forward to sharing more information about our new products and services with you.

Digital data use cases are becoming increasingly relevant across all industries. Organisations can use data to answer a myriad of questions about operational efficiencies, digital efficiencies, commercial growth and consumer intent, allowing businesses to make informed decisions. If you’d like to discuss how we can help your organisation, please get in touch with us at, and we’ll be in touch to discuss your requirements in more detail.