onefourzero carried out a full digital due diligence report for a food & drink sector company in Denmark and Sweden who were planning an expansion to the UK. This report included market analysis, marketing analysis and platform analysis. We assessed the digital marketplace, performed digital diligence to understand opportunity & risk, and benchmarked conversion performance against the sector and competitors.
onefourzero undertook a marketing analysis project for an American fashion retailer. We performed digital diligence to understand effectiveness, opportunity and risk of the brand, and to forecast potential growth strategies. Our assessment included keyword search volumes, traffic sources, PPC campaign analysis, competitor analysis, social volume & trend analysis, and social sentiment analysis.
onefourzero provided a full market analysis report on the supermarket retail sector in Italy. We assessed the digital marketplace to understand the digital demand, competitive landscape, market penetration and opportunities for growth and improvement. Our assessment included customer purchasing criteria, shopper profiling, and customers’ brand perception.
onefourzero benchmarked sentiment for assets under consideration, identifying areas of under- and overperformance against the competitor set, highlighting challenges and opportunities for adding value post-transaction. The analysis included both social media sentiment and review histories, and an assessment of each brand’s marketing / commercial effectiveness.
onefourzero analysed the publisher’s owned intellectual property to provide recommendations and modelled ROI for translation of offline assets to digital, as well as potential headroom for existing digital implementations based on the competitive landscape.
onefourzero provided macro-level analysis of the US cookware market, identifying the issues that drive consumer sentiment and purchase intent, before diving deeper into bespoke competitor sets and analysing search demand, sentiment and specific topics (e.g. quality, coating durability) that influence consumer behaviours.
onefourzero worked closely with management of a B2B provider seeking growth capital, providing an objective assessment of the existing marketing plan for investors, and additional strategic input for a post-investment 100-day plan.
onefourzero provided in-depth analysis of the treatment industry for more than 15 diagnosis types, providing intelligence on both national and local competitors to the asset’s 5 unique brands. The project included mapping the competitive landscape in terms of both audiences and sentiment, as well as marketing channel effectiveness. These elements were combined with commercial modelling to create priorities and potential upsides for the post-transaction 100-day plan.