The website ChickGeek has published an article about investments in the fashion website Farfetch, as the company debuts on the New York Stock Exchange. Our Managing Director Fleur Hicks was interviewed by the editor Marcus Jaye, alongside other experts in the industry.

“From our research of the luxury fashion market, FarFetch led in terms of traffic capture between 2015 and 2017, and maintains a good reputation. It has a sound business model, good commercials and no flagged operational or customer issues”, says Fleur Hicks, Managing Director of onefourzero, a data analytics and digital research agency based in London.
Are there any potential waves on the horizon? “Digital commercial disruptors are most likely to threaten large behemoths like Farfetch.” says Hicks. “This would most likely come from Amazon or AliExpress fashion lines and/or new ways to purchase fashion in a more interactive way.  It’s unlikely that this will be a quick transition, so if Farfetch remains on pulse with technological change and consumer movements then they should be agile enough to move with the technical and operational trends as well as fashion trends”, she says.

Read the full article with all Fleur’s insights here.

Our latest report in fashion, The Modern Man – The growth of Menswear Through Digital Brands can be downloaded for free here.

To find out more about how onefourzero’s digital due diligence and market insights can help you identify opportunities for growth and potential risks, contact

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