CCR Magazine has published an article based on our latest report, Life on Credit: The New Normal.

“People in the South of England rely on credit cards to maintain their day-to-day spending habits while Northerners’ prefer overdrafts, according to research published today by GK Strategy and onefourzero Group. The findings show that reliance on credit for everyday spending is the new normal, meaning consumer finance providers will have to become increasingly aware of a customer’s overall ‘financial health’ when selling products to them. ”

Read full article here.

Download the report here.

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