Could the age of AI spell the beginning of another Dotcom boom?
Developments in AI, automation, augmented reality and robotics have spurred on changes that merely a few years ago would have been unimaginable. From self-driving cars to drones and even predictive analytics developments in genetic research, every sector seems to be going through significant changes. The Pew Research Centre highlights that nearly half of US adults […]
The Brexit Report – Political and Digital Analysis of how Brexit will affect consumer confidence
All the latest political and social Brexit data here, updated weekly in collaboration with GK Strategy: the effects of politics on consumer confidence and markets. How is Brexit impacting on consumer confidence and what risk does this pose? “The day after the EU referendum there was a spike in online conversations by 56%. On the […]
If You Aren’t Checking What Your Customers Do/Want/Think, Then Who Is?
It’s all very well using digital tools to monitor reception to outbound marketing. It’s also a good step to understand broadly customer sentiment and employ digital customer services agents for consumer brand interaction. But is that enough? I’d say that these days it really isn’t. Granted, there are companies who, 10 years into the social media […]