EU Referendum Audience Analysis – what the polls don’t tell you

Yesterday, we talked about how online audience behaviour by volume suggests that the Remain campaign is gaining momentum in the final stretch of the EU referendum vote and a full Brexit might just be avoided. Today, whilst the polls are still citing a 50:50 split the online results look very similar to yesterday, with Remain holding a […]

Brexit – can online audience data predict the result?

referendum share of voice_200616

Brexit: It’s the hot topic on everyone’s twitter feeds and everyone in the UK and mainland Europe is waiting with baited breath to understand what the results of the referendum hold for the future of the EU. The FT aggregate and BBC Poll Tracker are citing an exact 50:50 split today, with marginal differentials between online and offline data. So, […]