Value Creation – The Importance of Digital Data
If you asked a room of executives to define ‘digital’ within their business, you would probably get a lot of different answers from marketing, product, and IT. The reality is that they would all be somewhat correct, digital strategy now permeates all aspects of a business’s operations. Everyone should own a digital strategy, no matter […]
Women in Technology and Data
There is a need for more women to enter the technology and data industry, especially since the rise in the digital age following the COVID-19 pandemic. It is no secret that men outnumber women in the IT and telecommunications sectors; within tech and data, the ratio is roughly five to one. We should work towards […]
Farewell to Free Movement: 2019 Migration Report Update
onefourzero and GK Strategy are delighted to announce the launch of our latest report, Farewell to Free Movement: 2019 Update. This migration report follows on from previous research on the same subject in 2018 and 2017. You can read the latest report for free now: Migration Report Update 2019 While last year’s report found a significant […]
How Digital Data can change the Pharma industry
Download a PDF version of this article here. The pharma industry is undergoing its most difficult shift in a long time, as the inevitability of embracing digital data and engagement draws closer, and yet compliance and considerations of legislation remain as complex as ever. But, as onefourzero’s data shows, digital data is showing that there […]
The Modern Man – The growth of menswear through digital brands
Since 2015, the UK’s online menswear market has been growing significantly, as investors and designers alike realise the untapped potential of this market. In this period, there has been a significant shift in the attitudes to men’s fashion, as brands use similar marketing techniques to those long used in womenswear. To drill down into why […]
The Rise of Digital Doctors: the changing face of UK health tech provision
New research by onefourzero and GK has found that demand from patients for health technology has risen dramatically since 2014. At a time of significant pressure on NHS services, we have found that patients are turning to technology to help them address every-day health issues. Click here to download the full report Key findings: The […]
Significant drop in number of Eastern Europeans searching for UK jobs online
Google searches for jobs in the UK dropped by 35% across Poland, Romania and Bulgaria between 2016 and 2017 Searches for jobs in the UK’s agriculture and manufacturing sectors fell by 34% over the same period Searches for jobs in the UK’s construction sector also fell by 30% Interest in health and social care jobs […]
Next Business Analysis: The Wolves are at the Door for Fashion Retail
In light of profit warnings and a share price decline of clothing retailer Next, CEO Lord Wolfson attributed the uninspiring performance to a general decline in consumer spending of fashion due to a shift towards more experiential consumption. We did an exploratory analysis to understand whether a shift in consumer spending is actually responsible for Next’s negative performance […]
Brexit Workforce Impact Report
To understand the Brexit workforce impact, onefourzero has analysed the desirability of the UK as a destination for migrants to seek work. Using data taken from social media conversations and online search, we can see a number of patterns emerging in the months after the referendum with regard to demand from specific countries. We examined the […]
The Brexit Report – Political and Digital Analysis of how Brexit will affect consumer confidence
All the latest political and social Brexit data here, updated weekly in collaboration with GK Strategy: the effects of politics on consumer confidence and markets. How is Brexit impacting on consumer confidence and what risk does this pose? “The day after the EU referendum there was a spike in online conversations by 56%. On the […]
