If you asked a room of executives to define ‘digital’ within their business, you would probably get a lot of different answers from marketing, product, and IT. The reality is that they would all be somewhat correct, digital strategy now permeates all aspects of a business’s operations. Everyone should own a digital strategy, no matter […]
The nature of banking is changing, and investment opportunities abound. With the rise of the “smart city”, the “smart car”, and the “smart home”, it comes as little surprise that banking is one of the latest industries to be disrupted by technological and cloud-based opportunities. What exactly is a “smart bank”? For consumers, the rise […]
Its valuation having inflated to nearly $20k per unit at the end of 2017 and having fallen to below $4k a year later, Bitcoin now appears to have, however temporarily, stabilised at a valuation of $10.2k (28th August 2019). Regardless the price of bitcoin, however, across this period there has been a distinct maturation in […]
Over the last few years, a swathe of new fast food brands have popped up. These new brands aim to cater to changing attitudes towards healthy eating and dietary choices. The traditional players in the fast food space, those widely perceived to offer ‘unhealthy’ meals, are beginning to alter their menus, too. Healthy choices seem […]
We found that the demand around probiotic drinks has increased, as the general consumer trend of being health conscious spreads. While the growth of generic searches for probiotic drinks is slowing down, specific products, such as Kombucha, have witnessed a fast rise over the past four years.
When Pret A Manger acquired EAT in May, it caused quite a sensation. This was no ordinary private equity investment. Pret announced that its plan is to convert as many of EAT’s shops as possible into “Veggie Prets”, citing the sharp rise in demand for vegetarian and vegan meal options as its reason.
onefourzero and GK Strategy are delighted to announce the launch of our latest report, Farewell to Free Movement: 2019 Update. This migration report follows on from previous research on the same subject in 2018 and 2017. You can read the latest report for free now: Migration Report Update 2019 While last year’s report found a significant […]
Download a PDF version of this article here. The pharma industry is undergoing its most difficult shift in a long time, as the inevitability of embracing digital data and engagement draws closer, and yet compliance and considerations of legislation remain as complex as ever. But, as onefourzero’s data shows, digital data is showing that there […]
Since 2015, the UK’s online menswear market has been growing significantly, as investors and designers alike realise the untapped potential of this market. In this period, there has been a significant shift in the attitudes to men’s fashion, as brands use similar marketing techniques to those long used in womenswear. To drill down into why […]
Sometimes bad news can bring good news. The increased amount of environmental-related stories in the media, most of them terrifying updates on our suffering planet, seems to be having a positive effect on the public. In the past few years, the number of online searches for information related to recycling has been growing consistently. Since […]