Value Creation – The Importance of Digital Data
If you asked a room of executives to define ‘digital’ within their business, you would probably get a lot of different answers from marketing, product, and IT. The reality is that they would all be somewhat correct, digital strategy now permeates all aspects of a business’s operations. Everyone should own a digital strategy, no matter […]
Farewell to Free Movement: 2019 Migration Report Update
onefourzero and GK Strategy are delighted to announce the launch of our latest report, Farewell to Free Movement: 2019 Update. This migration report follows on from previous research on the same subject in 2018 and 2017. You can read the latest report for free now: Migration Report Update 2019 While last year’s report found a significant […]
The Modern Man – The growth of menswear through digital brands
Since 2015, the UK’s online menswear market has been growing significantly, as investors and designers alike realise the untapped potential of this market. In this period, there has been a significant shift in the attitudes to men’s fashion, as brands use similar marketing techniques to those long used in womenswear. To drill down into why […]
Digital Advertising Trend Report
Digital Advertising Market Research Focus: Display advertising & Programmatic advertising The media industry is shifting towards an emphasis on digital, in tandem with developments in global markets and changing consumer trends. The definition of digital advertising, according to the Interactive Advertising Bureau(IAB), is “Digital advertising includes promotional advertisements and messages delivered through email, social media […]
The Brexit Report – Political and Digital Analysis of how Brexit will affect consumer confidence
All the latest political and social Brexit data here, updated weekly in collaboration with GK Strategy: the effects of politics on consumer confidence and markets. How is Brexit impacting on consumer confidence and what risk does this pose? “The day after the EU referendum there was a spike in online conversations by 56%. On the […]
