Value Creation – The Importance of Digital Data
If you asked a room of executives to define ‘digital’ within their business, you would probably get a lot of different answers from marketing, product, and IT. The reality is that they would all be somewhat correct, digital strategy now permeates all aspects of a business’s operations. Everyone should own a digital strategy, no matter […]
DTC and B2B: The Changing Consumer Landscape
The process of selling products is changing, and it’s changing quickly. In the words of Microsoft CEO Satya Nadella, “we’ve seen two years’ worth of digital transformation in two months”, and it has had a significant impact on how businesses sell products. Even as countries ease COVID-19 related restrictions, online shopping remains dominant. This trend […]
How to Assess Your Digital Maturity
Digital maturity is a measure of an organisation’s ability to create true value through digital means. Digital maturity is not strictly confined to the technology a company uses. An organisation can have access to the most cutting-edge technology on the market, but if their employees don’t use it correctly, they cannot define themselves as truly […]
Sectors Buoyed by COVID-19: Which Will Plateau Post-Pandemic?
The COVID-19 pandemic has caused dramatic shifts in consumer demand and behaviour across the globe. In our previous article, we explored the sectors that are forecast to grow post-pandemic. Many of the sectors which are expected to see continued growth centre around technology. SaaS, digital health, mental health or wellbeing apps, eCommerce and digital marketing […]
Sectors Buoyed by COVID-19: Which Will Grow Post-Pandemic?
The shock of COVID-19 on a social, psychological and economic level has been nothing short of intense and has had catastrophic effects. Worldwide there have been over 110 million cases and almost 2.5 million fatalities. Long-established ways of living and working have been disrupted, some say permanently. Millions of people were told to work from […]
A Clothing and Apparel Update
2021 is finally here after a decidedly gruelling year which saw the coronavirus pandemic sweep the globe, and with it, the failure of thousands of businesses. Earlier this year, we investigated the effects of the coronavirus pandemic on the clothing and apparel industry. We found that the industry was experiencing a crisis even before the pandemic […]
Commercial Forecasting in Uncertain Times
When searching for an investment opportunity, it was typical for investors to use static models, which span numerous years, to determine the best investment opportunities. Some may have even used ‘gut feeling’ as a justification for their investment choices. ‘Gut feeling’ is a primitive concept in a now quantitative world that values undisputable data; times […]
Why Digital Data Matters in Your B2B Diligence Process
Every business is digital in some way, shape, or form. The digital world is now an integral part of day-to-day operations for companies, and it will continue to disrupt how they work for years to come. For those looking to acquire a new business, digital needs to be a high priority. It is a strong […]
Consumer Trends in Clothing and Apparel in the United Kingdom and the United States
The coronavirus pandemic has had a significant impact on the Clothing and Apparel sector in both the UK and the US. In March, millions of people stayed at home to reduce the transmission of the virus. This occurred as cases surged in both the United Kingdom and the United States. The crisis has negatively impacted […]
Where Should I Invest (and What Data Trends are Showing)
COVID-19 has changed how we live. For months, millions of people around the world were only allowed out of their homes to buy essential items such as food and medicine. The inaccessibility of physical stores led to an unprecedented demand for brands to turn to eCommerce to get their products into people’s homes. The problem […]
