Dressed to Impress: why is fashion this season’s must-have asset for investors?
In September 2017, Apax Partners acquired a majority stake in matchesfashion.com for an undisclosed sum. While high profile, this acquisition is just the tip of the iceberg, supporting a trend that sees an increasing interest from private equity in fashion industry assets. Over the last five years, annual private equity investments in the fashion industry […]
Lessons from payday lending for other financial service providers
Consumer credit is booming in the UK, topping £200 billion for the first time since the financial crisis. Almost half of men and women under 30 regularly use credit to stretch their finances until payday. And a quarter of them are constantly in debt. One in ten have used a payday loan company. The sector has […]
Why care about branding?
Branding is a key identifier for many consumers that differentiates you from your competitors. A brand comprises of more than the logo, colour, font and imagery – though these act as the key initial psychological recognition trigger – it is also about the product or service value, quality and performance. Brands represent all the positive […]
Who is looking at Digital Due Diligence and why?
Without meaning to be too self-aggrandising, we do think digital data is the bees knees. Digital data is useful for consumer-facing businesses for obvious reasons. To better your offer as a B2C company, you want to know what your consumers think about you, your competitors and their preferences. The beauty of ‘big data’, specifically online […]
IM to be believed? Testing the numbers with Digital Due Diligence
When a private company is being sold via an auction process, an Information Memorandum (IM) – otherwise known as the ‘book’ – serves to encourage offers by providing prospective buyers with key information. IMs are also used when a company is seeking to raise finance and encourage investment. Buyers rely on IMs to give an […]
Cyber Security: Turning Rhetoric into Action
The recent NHS cyber-attack, that infected over 300,000 computers worldwide, caused a huge spike in Google searches of the term ‘cyber security’ as seen below. Described as the “biggest ransomware attack in history”, the ‘WannaCry’ software debilitated 48 NHS trusts for 24 hours and caused further disruption for at least a week. Cyber security is […]
Looking back on investment year 2016-17: How Private Equity Fell in Love with Digital
The continued fall out of the financial crisis combined with a year of political uncertainty and limited GDP growth have altered the characteristics of M&A activity. With limited market growth fund managers are holding on to assets for longer and (possibly not through choice) are taking the time to improve their assets. Therefore, the last […]
Dashboard
onefourzero is proud to announce the launch of its latest investment consulting product – the ‘Dashboard’. What is it? A tool for Tracking brands and their competitors. The one-stop dashboard provides data display and top-line analysis of the digital market you are interested in, including marketing strategy, website/mobile effectiveness, audience movement, sentiment analysis, conversion metrics […]
Cyber Security – what is it and are you asking the right questions?
What is Cyber Due Diligence? It is the testing of digital processes and systems to assess the potential for a data breach of any stored personal data. This includes 3 main areas: risk management (PROCESS) compliance management / policy arrangements (PEOPLE) technical security (TECH) What are Cyber Threats? Cyber threats come from hackers and bots […]
Digital Advertising Trend Report
Digital Advertising Market Research Focus: Display advertising & Programmatic advertising The media industry is shifting towards an emphasis on digital, in tandem with developments in global markets and changing consumer trends. The definition of digital advertising, according to the Interactive Advertising Bureau(IAB), is “Digital advertising includes promotional advertisements and messages delivered through email, social media […]