Not Lost In Translation: Making the Data Make Sense

The European Business Review recently sat down with onefourzero’s award-winning CEO, Fleur Hicks, to discuss the value of data in the digital age and its potential to revolutionise how businesses answer their most pressing commercial questions. Good day, Ms Hicks! Thank you for gracing us with your time despite your busy schedule. Let’s start simply. […]

5 Reasons Why Digitised Data in your CDD is a Necessity

digitised data

The world being increasingly digital requires no debate, but an important extension is that most areas of life are more digitised than ever before. The exponential availability of live and historic data concerning both on- and offline behaviours and commercials presents clear opportunities to evaluate businesses beyond digital pure plays. While there are challenges in […]

Trends in Electric Vehicles Markets

Tesla (TSLA) stock rose more than 12% last month to settle at $1,025, driven by two pieces of positive news: Hertz just placed a record order of 100,000 Tesla for its fleet, and Morgan Stanley auto analyst Adam Jonas recently increased his price forecast on Tesla to $1,200 per share. Tesla (TSLA) crossed the $1 […]

eCommerce and DTC Trends in the United States

Amazon

The COVID-19 pandemic has reshaped the world around us in many ways. For a time, the pandemic diverted consumers away from physical establishments and accelerated the adoption of eCommerce in the process. During lockdowns, eCommerce companies had a strategic advantage over brick-and-mortar establishments because they quickly adapted to new market conditions. IBM estimates that the pandemic has […]

Bouncing Back: Hospitality and Leisure in the UK, USA and Europe

The COVID-19 pandemic highlighted the vital importance of the hospitality and leisure industry to the global economy. When the pandemic rapidly spread across the globe, nations had to take drastic steps to protect their citizens. Lockdowns and travel restrictions ground the hospitality and leisure industries to a halt, leading to millions of job losses worldwide. […]

Recovery Rates of Sector Verticals Through the Lens of Digital Data: Casual Dining

Over the last twenty years, the USA and the UK have endured several economic crises that affected almost all industries in varying severity. One sector that is hit particularly hard by periods of economic downturn is casual dining. As consumers have less income available for non-essential spending, casual dining suffers. Pre-coronavirus, the industry was already […]

How Lockdown Made Us all Think About Health and Wellbeing

Health

The private non-essential healthcare sector, like many other industries, saw an initial decline in demand when national lockdown was imposed in March earlier this year. As the lockdown eased in May and June, health and wellbeing fast became key areas of interest for the investment community with ‘non-essential private healthcare’ experiencing an atypical rise in demand.

Recovery Rates of Sector Verticals Through the Lens of Digital Data: Travel

Crises have a profound effect on a wide range of sectors. Over the last two decades, sectors have had to contend with several crises, including but not limited to the 9/11 terrorist attacks, the 2008 financial crisis, terrorist attacks on tourist destinations, and more. How these sectors recover varies significantly on the severity of the […]

Where Should I Invest (and What Data Trends are Showing)

COVID-19 has changed how we live. For months, millions of people around the world were only allowed out of their homes to buy essential items such as food and medicine. The inaccessibility of physical stores led to an unprecedented demand for brands to turn to eCommerce to get their products into people’s homes. The problem […]