Audience Behaviours and Brand Equity

Analysis and attribution through audience behaviour and sentiment indicators to assist in strategic decision-making and efficiencies.


Brand equity is a critical asset for any organisation. And whether or not you’re aware of it, it has a significant impact upon your bottom line. Maximising brand equity and fully leveraging its value can result in greater customer loyalty and induce deeper customer relationship.

At onefourzero we have developed a unique methodology to measure online brand equity, which positions ourselves at the forefront of the digital analytical market.

We can also analyse competitors’ brand equity to help develop effective strategies for you to achieve the highest level of brand equity possible.

Audience Behaviours and Brand Equity News